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This project needed a quick turnaround. An event had to be planned and executed in a short time frame. There were a lot of moving parts. A migration information booklet needed to be designed, approved, and printed. An event poster and flyer were also required. There was the pending venue reservation, the need to market the event physically plus on social media to get a wide reach, and sending the invitations.
The GIZ/BMM team was visibly skeptical about timely delivery within the short implementation window. However, they decided to award us the event management contract. As part of the Pawa254 event implementation team, I was tasked with the graphic design of the flyers, posters, and information booklet. A colleague who was an active community organizer was selected to ensure maximum physical attendance.
As usual, it was Illustrator to the rescue. My objective was to present all the migration information aesthetically and in an easily digestible way. I added the national landmarks of the various European countries as background images to foster a sense of familiarity for any would-be student migrants. The design and approval process took three days, and the printing process began right after.
With the marketing materials sorted out, the next major challenge was getting derrières on seats. The team handled this by optimizing the event’s marketing efforts. The event posters were pinned strategically on campus noticeboards across Nairobi. Facebook, Twitter, and Eventbrite were the go-to tools for social media marketing. WhatsApp was also quite useful.
The event was a smashing success, and as we had promised the GIZ organizing team, the attendance was well over capacity. We had to turn away the attendees who had not RSVP’d.
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